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HighlightFintech

PrimeCash

A payment gateway extended into a full infoproducts platform.

PrimeCash
01The challenge

A gateway that could only do one thing.

PrimeCash ran on a generic white-label gateway locked to a single model: dropshipping. It looked like every competitor, the booming world of infoproducts, courses, memberships and subscriptions, was out of reach, and they couldn't even evolve the buying experience because they didn't own their checkout. They needed a platform that looked like theirs and could do far more.

02The solution

We became their technology arm.

We gave PrimeCash a front of its own, then went much deeper, building entire new capabilities on top of the existing platform.

01

A front of their own

We replaced the generic white-label look with an interface that's unmistakably PrimeCash. Drag to see the before and after.

PrimeCash dashboard: default versus customizedCustomized
PrimeCash dashboard: default versus customizedDefault
02

An entire infoproducts module

On a gateway that only knew dropshipping, we built a full infoproducts business: a members area and student access, so creators can sell and deliver courses and digital products end to end.

03

Recurring, on their own rails

Internal card tokenization lets PrimeCash bill subscriptions and memberships itself, recurring revenue that doesn't depend on anyone else's infrastructure.

04

A checkout of their own

We built them a proprietary checkout: full control of the flow and the brand, freedom from the white-label's limits, and a buying experience tuned to convert.

03The outcome

A new market, unlocked.

PrimeCash went from a single-model gateway to a platform that wins an entirely new kind of client, with the technical side handled so they can focus on the business.

A new market unlocked

From dropshipping-only to serving infoproduct creators, courses, memberships and subscriptions.

Recurring revenue, owned

Internal tokenization powers subscriptions on their own rails.

A checkout they control

Their own checkout, more conversion and no white-label lock-in.

Their technology arm

We carry the technical side so they can focus on their business.

Gargantua effectively became our technology arm. They handle every settlement provider integration, build the features we need, and carry the technical side of the business so we can focus on ours. I will be direct: they are the only team we trust with this.
Gabriel Pulitini · CFO, PrimeCash

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